Sainte “Kito” Lucke
I tell stories to help us remember what matters and build spaces of meaningful connection.
Highlights
Year-over-year growth across seven institutional brands at ASU Herberger Institute
(2025 v 2024)
Impressions nearly quadrupled and audience grew by double digits year-over-year — engagement rate held strong even as reach scaled dramatically, reflecting a deliberate shift toward growing new audiences without sacrificing the connection that keeps them engaged.
Top performer
A single organic post announcing new student housing hit 15.98% engagement and 20,500+ views — nearly 3x the account's average engagement rate
Proficient tools
Canva, Adobe Creative Suite (Premiere, Photoshop), DaVinci Resolve, Hootsuite, Salesforce Marketing Cloud, Meta Business Suite, Google Analytics, Buffer, Asana, Mailchimp, and AI tools (ChatGPT, Claude)
Account management
28 accounts managed/collaborated across units and social platforms
Skills
Copywriting, content strategy, editorial calendar management, brand voice development, community management & moderation, social listening, analytics & reporting, influencer & creator management, newsletter production, short-form video production
Who I’ve worked with🌠
Arizona State University -
Herberger Institute for Design and the Arts
28,000+ followers across platforms
58,000+ monthly & weekly newsletter
+25.4% Instagram growth | +22.9% LinkedIn growth YoY
361% YoY impressions growth to 1.2M+
Starbucks
Led and developed a team of 30+ partners
Collaborated across a 10-store district
Built team culture through accountability and people-first leadership
Herberger Theater Center
+142% LinkedIn audience growth
35-40% email open rates through audience segmentation
Wrote press releases, scripts, and brand-aligned copy across channels
Microsoft
Managed 180+ enterprise and nonprofit accounts with 90%+ retention
Supported NBA, Microsoft Ignite, CES, CEO Connections, and Digital Transformation Academy productions
Developed scalable training libraries and adoption frameworks
English LearningBay
Taught English to Kindergarten and Elementary age students
Created curriculum around coding and automation for the school
Willcox Theater & Arts
Built digital presence from zero, expanding reach +150%
Produced video, graphics, and community-focused content
Established content workflows still referenced in practice
Xwave 104.9 (Arizona, U.S.)
Voice over talent for local & national advertisement markets
Campaign Examples
will.i.am joins The GAME School — Cross-institutional storytelling for a landmark faculty announcement
Objective: Build visibility and credibility around will.i.am's appointment as faculty at The GAME School, supporting both Herberger Institute's own channels and broader ASU cross-institutional storytelling.
Action Plan: Develop and publish original content on Herberger Institute's own channels announcing the appointment, while supporting collaborative amplification on ASU leadership and cross-institutional accounts to extend reach and credibility beyond a single department.
Work Done: Content Strategy · Social Media Management · Copywriting · Cross-Institutional Collaboration · Community Management
Objective: Correct a common misconception that Herberger Institute exists only in Tempe, using a single native-feeling reel to reveal its real footprint across Phoenix, Mesa, Los Angeles, and online programs.
Action Plan: Build a reveal-style reel structure — opening with the common assumption viewers already hold, then expanding shot by shot to show the Institute's actual national reach — designed to feel like scroll-stopping content rather than an obvious promotional message.
Work Done: Content Strategy · Copywriting · Video Editing · Social Media Management
Evergreen Meme Strategy — Turning Cultural Moments into Consistent Engagement 🌲
Objective: Establish a repeatable content format to maintain engagement during slower months and build organic brand awareness through cultural relevance.
Action Plan: Harness trending memes and cultural moments to build a repeatable content strategy that seamlessly aligns with organizational goals — boosting relevance, engagement, and long-term visibility.
Work Done: Content Strategy · Social Media Management · Community Management · Content Ideation · Copywriting · Video and Photo Editing · Marketing
Overall campaign stats:
34,176 views
7.3% engagement rate
"It's Just a Design School in Tempe" — Reframing National Reach in a Single Reel
Overall stats:
10,054 views
6.82% engagement rate
Overall campaign stats:
16,143 views
4.7% engagement rate
"Dean Cheng Announcement — Measuring Cross-Platform Impact"
Objective: A performance recap I built to show leadership how a single institutional announcement compared against a full month of content — used to demonstrate the outsized value of high-profile storytelling moments.
14,405 impressions from a single post — 19% of the institute's entire October output, with engagement rates above 4% across every platform.
